Rowe Rowe Shares Insights on Leveraging the Digital Shift in the Music Industry
In the last decade, the music industry has undergone a seismic shift from top to bottom and the upheaval responsible for this is the digital revolution. Downloads and streaming facilities have transformed the industry literally overnight, with platforms such as Spotify making a career in music more accessible than ever before for millions of aspiring youngsters. Yet, such a revolution has come at a cost; more established artists can no longer earn the revenue in record sales they once did, and a saturated marketplace makes it harder and harder for genuine talent to stand out and earn a living. Nevertheless, even with the negative aspects that come with the digital shift in the music industry, 21-years-old Los Angeles rapper Rowe Rowe believes it’s still possible to take the music world by storm, and here’s how.
“When it comes to the music industry, everything has changed,” states Rowe Rowe. “Technology has been witness to an incredible evolution in audio production. Computers have changed the way we play and record music, and they have also changed the way we listen and consume it. The mediums of music distribution have changed and everyone has had to adapt to it just to stay in the game.”
When digital downloading first reared its head, the music industry was left reeling. Record sales dropped, the piracy market began to boom, and confusion was rife as insiders everywhere felt the end was nigh for their beloved industry. Yet, as record companies everywhere began to adapt their business models to fit in with the new normal, the dust began to settle and, in the aftermath, many musicians felt more empowered than ever before.
Rowe Rowe explains, “In the old days, the record companies had all the power. Artists would need the companies’ funding and studios just to record their music, and the companies could decide whether your songs should ever see the light of the day or not. Now, all that has changed. Musicians have the tools to record and distribute their tracks at will. It is also easier for them to engage and connect more directly with their fans. Of course, bigger artists will not be able to earn the revenue they once did but there’s still a lot of money to be made. It’s a more democratic model in so many ways because there is a fairer and more equal distribution of wealth. Some people say the music industry has changed, I believe it has simply evolved.”