Joatheplug on the Importance of Networking in the Music Industry
Surely you have heard the phrase ‘six degrees of separation, right? But have you ever wondered how that separation can be bridged? There’s only one answer – networking. It allows you to know new people through people you already know. Apart from offering basic credibility, networking is the shoe that keeps the door of opportunity from closing. Canadian artist and entrepreneur Joatheplug harnessed the power of networking to bridge the gap between him and many mega musicians. Today, successful and growing, young Joa encourages others to do the same.
The music industry is a world in itself. The shape of this world is pyramidal as is the case with anything hierarchical in nature. Here hierarchy is determined by producers, musicians, technicians, and amateurs. There are thresholds to cross if one hopes to move up in the hierarchical chain. While talent is essential, it can get stuck in a place if it does not meet and engage with the right people. Joatheplug says, “Meeting the right people can help you get ahead faster than not meeting them. And that is a whole body of work in itself.” Joa also believes that “A young, talented musician not only needs to stay in coupling with their music, they also need to network with others in the business. One needs to remember that no one gets to the top alone. Growth, in part, is a collaborative process.”
Networking is no longer a last resort. It’s one of the first steps for someone to take once they decide to enter the music business. For Joa, “it’s a matter of getting known within the circles before getting know in the world at large.” It’s clear as writing on the wall, that networking is one crucial phase in an artist’s life it’s more than that, it’s a dimension that extends over the life of an artist.
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