Like all other industries, the music industry was hard hit by the pandemic. The sales and streaming, advertising spend, engagement with fans and monetary gains were all affected.
LXIV 64, also known as Raffoul Saadeh, a hip-hop star, was also affected, making him learn significant lessons.
Here are some of the lessons
- Leverage On The Online Streaming Services
Since we don’t know what the future holds or whether there will be a similar pandemic to come, it would help if you maximize online streaming services. Platforms like Spotify can go a long way in increasing your income as an artist.
- Go Independent
Have 100% ownership of your music. As an independent artist, you will have the master right to your music. You will also have the freedom to negotiate deals.
For more information about how to thrive during and after the coronavirus pandemic, you can connect to LXIV 64 on Instagram: @lxiv.64