Breaking into the music industry is quite challenging in itself, and then finding success within it is a whole other climb. However, it is definitely not impossible. Arut Nazaryan explains that before you step into the industry, you need to be privy to a few industry secrets to help you better navigate the space.
Arut Nazaryan has been making waves in the music industry as a trending hip-hop artist. Here, he shares the following secrets to help aspiring musicians succeed in a competitive space.
- Marketing is crucial.
Marketing your music the right way might be even more important than your musical talent. Arut Nazaryan explains that the industry has become heavily reliant on marketing, especially in the age of social media. Therefore, to succeed in this space, you need to strategize properly, work with influential people, and collaborate with other artists to market your music and put it out to the world.
- You can’t do everything by yourself.
Being an independent artist is a raging trend that many musicians are considering. However, this doesn’t mean that you need to do everything by yourself. Arut Nazaryan says, “Even if you don’t work with a record label or agent, you still need to work with a team. You cannot do your design work, costumes, bookings, and promotions all by yourself. Invest in a small but efficient team so that you can prioritize the most important aspect—your music.”
- Always stay on top of trends.
Like many other career paths, trends have now become the determining factor for success in the music industry as well. Therefore, if your music is ‘so last summer,’ you have a very low chance of succeeding. Arut Nazaryan recommends keeping up with the latest trends, especially on social media platforms like TikTok and Instagram, to stay relevant and relatable.
The music industry is highly competitive, so you need to have a unique edge to cut through all the noise. Arut Nazaryan advises that you take the secrets listed above and apply them to your efforts, and you’ll stand a better chance of succeeding in the industry.